Instagram is a constantly evolving community, with new trends emerging and fading regularly. Brands that can quickly adapt to these trends and incorporate them into their marketing strategies are likely to thrive. Here, we've compiled the 15 most impactful Instagram trends for 2024 that you should be aware of.
15 Important Instagram Trends For 2024
1. Instagram Rivals Television
Ever since IGTV's inception in 2018, it has grown significantly. According to Instagram, 78% of total mobile data traffic will be dedicated to mobile video, with IGTV contributing significantly to this trend.
Brands should consider incorporating long-form video content in a vertical format into their strategy. This can include behind-the-scenes moments, Q&A sessions, and interviews with influencers. IGTV essentially provides you with a platform to broadcast your own TV show. For more insights on leveraging IGTV, read our blog post on Instagram growth strategies.
2. Rise Of Relatable Influencers
Transparency in influencer marketing is now obligatory with the use of paid partnership tags like #ad or #sponsored. This has resulted in the rise of relatable influencers who share both the glamorous and real aspects of their lives. Brands can leverage this trend by partnering with micro-influencers who are often perceived as more trustworthy by their followers. To learn how to grow your Instagram followers organically, check out our guide.
3. Reels And TikTok Influence
Instagram Reels and TikTok are creating a new kind of content that users are beginning to expect. These short, catchy videos are becoming a staple in everyone's watch list. If you haven't added Reels to your 2024 strategy yet, it's time to do so. For more tips on using Reels, visit our blog post.
4. Augmented Reality (AR) Features
Instagram now offers augmented reality (AR) features, most popularly in Stories. Expect Instagram to roll out more AR features throughout 2024.
5. User-Generated Content
User-generated content (UGC) is content created by your followers, customers, and fans on behalf of your brand. Not only does UGC save your content creation team time, but it also helps build trust with your audience. For more insights on leveraging UGC, read our blog post.
6. Social Rights Movements And Values
Brands need to demonstrate their stance and values on their social media platforms. It's crucial to maintain consistency in your messaging and be ready to pause scheduled posts when social justice issues arise.
7. Easier Addition Of Links To Content
Link in bio tools are gaining popularity and helping brands convert followers into customers. Instagram now allows anyone to add a link sticker feature available in Stories, making it easier to direct followers to specific content.
8. Greater Transparency And Honesty
According to SproutSocial, 86% of Americans say transparency on social media is more important than ever. Brands should be ready to provide information when their audience demands it and use social media as a platform to increase transparency.
9. Instagram As An E-commerce Platform
Instagram is increasingly becoming an e-commerce platform with features like shoppable posts and Stories, purchase from creators, and Instagram Checkout. For more on e-commerce on Instagram, read our blog post.
10. Instagram Carousels For High Engagement
Instagram carousels involve multiple photos or videos in one post. They're enticing for people to swipe through and can boost your engagement on Instagram.
11. Instagram Rooms
Instagram Live Rooms allow you to go Live with up to three other people. Instagram Messenger Rooms, on the other hand, are another way to video chat with a group. Both these features are expected to gain popularity in 2024.
12. Instagram Shop Tab Ads
Brands can now advertise their products on Instagram within the Shop tab. This is beneficial as users browsing the Shop tab are likely in a purchasing mindset.
13. Businesses Incorporating Memes Into Their Social Media Strategy
Memes are still popular and are making their way to business strategies for 2024. They make brands relatable and approachable when used correctly.
14. Direct Messages (DMs) Are Gaining Importance
DMs are becoming an effective means for brands to connect with their Instagram followers. It's crucial to include direct messaging in your social media marketing strategy to humanize your brand and connect personally with your followers.
15. Well-Curated And Scheduled Instagram Feeds
Having a well-curated and scheduled Instagram feed is still important. There are numerous tools available that allow you to schedule your posts in advance and preview your feed.
In conclusion, Instagram trends are constantly changing, and brands should use these changes as opportunities. Observe the trends, and find ways to include them in your strategy! For more Instagram growth hacks, visit our blog.
