Instagram's new Creator Portfolio feature, launched in March 2025, helps influencers secure brand partnerships by showcasing key audience and performance metrics. This tool acts as a professional profile, providing transparency and data that brands value when choosing collaborators.
Key Features of Creator Portfolios:
- Performance Metrics: Engagement rates, follower growth, reach, and interaction stats.
- Audience Demographics: Age, gender, location, and interests.
- Content Highlights: Top-performing posts, Reels, and Stories.
- Past Collaborations: Examples of previous brand deals.
How It Helps:
- Simplifies brand collaboration with clear data.
- Builds trust by aligning metrics with brand goals.
- Improves pitch quality with personalized insights.
To get started, switch to a Creator/Business account, add your top content and audience data, and regularly update your portfolio. Use Instagram's Creator Marketplace and AI tools for better brand matching and pitch optimization. This feature makes it easier than ever to land deals while maintaining authenticity.
NEW Instagram Creator Portfolio Tool 🤯 #shorts30
Building Your Creator Portfolio
Creating your Creator Portfolio involves thoughtful planning to highlight your strengths and appeal to potential brand partners. Follow these steps to build a portfolio that stands out.
Getting Started with Creator Portfolio
To begin, switch to a Creator or Business account and access the Creator Portfolio through the Professional Tools section in your profile.
Prepare the following materials:
- Your top-performing content from recent months
- Detailed audience demographics
- Performance metrics across different content types
- Examples of previous brand collaborations
Adding Key Information
Include metrics that brands find valuable:
Performance Metrics
- Engagement rate (generally between 1% and 3%; anything above 5% is considered strong)
- Profile views and follower growth trends
- Website clicks and click-through rate (CTR)
- Story completion rate
- Post save rate
- Reel shares
Audience Demographics
- Age distribution
- Gender breakdown
- Geographic locations
- Key interests
- Peak activity times
"Instagram metrics are measurements of performance that help you gauge how your Instagram content is doing and how your audience is responding to it." – Sprout Social
Selecting Your Best Content
Once you've added the essential metrics, focus on showcasing content that reflects your strengths. Highlight posts that demonstrate your expertise and ability to engage your audience. Since Instagram Reels currently achieve the highest engagement rates, they should be a priority in your portfolio.
Content Performance Indicators
- Posts with higher-than-average engagement
- Content that sparked meaningful discussions
- Stories with strong completion rates
- Reels with notable share counts
- Posts frequently saved by your audience
Keep tracking your content's performance and regularly update your portfolio to feature your best work.
Writing Brand Pitches
Use your Creator Portfolio to develop pitches that combine personalized insights and data to attract brand partnerships.
Define Your Strengths
Showcase what sets you apart, supported by data from your portfolio:
Focus on Performance Metrics
- Highlight engagement rates that exceed industry standards.
- Feature the types of content where you perform best.
- Show steady growth in key metrics over time.
Tailor your pitch to reflect metrics that align with the brand's priorities. For example, if the brand values driving traffic, emphasize high click-through rates or story completion rates.
"Make sure your pitch is tailored to each brand. If you don't know much about the brand, you probably shouldn't be pitching them." - Patricia Redulla
Match Brand Requirements
Dive into the brand's online presence, campaigns, and messaging to ensure your pitch resonates:
Key Research Areas
- Their current activity on social media.
- Recent campaigns and partnerships.
- The demographics of their target audience.
- Their marketing goals and tone of voice.
Use this research to craft a pitch that reflects your understanding of their needs. Include 2-3 specific content ideas that align with their objectives. For example, if the brand is promoting sustainability, suggest content that highlights eco-friendly products or sustainable lifestyle practices. Refine your pitch further with the help of technology.
Use AI for Better Pitches
AI tools can enhance your pitch creation process by offering valuable insights and suggestions:
- Analyze your content's performance trends.
- Determine the best times to post.
- Provide ideas for personalization.
- Ensure consistency in tone and style.
| AI Pitch Features | How It Helps |
|---|---|
| Content Analysis | Identifies your most effective themes and formats. |
| Audience Insights | Shows demographic and behavior trends. |
| Message Optimization | Enhances clarity and engagement. |
| Performance Tracking | Monitors pitch success and gathers feedback. |
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Managing Your Portfolio
Keeping your portfolio up to date is key to showcasing your latest work and landing brand deals.
Regular Portfolio Updates
Make sure your portfolio reflects your most recent achievements and insights:
- Refresh engagement rates, audience demographics, and content examples.
- Remove outdated or irrelevant posts.
- Highlight diverse, high-performing content with measurable outcomes.
These updates help position your profile for new opportunities.
Using the Creator Marketplace
In addition to updating your content, take advantage of Instagram's Creator Marketplace. It’s a great tool to connect with brands. Ensure your Creator Portfolio aligns with your marketplace profile to improve brand matching.
Growing Your Network
Your portfolio shines brightest when paired with strong industry connections.
Engagement Strategy
- Interact meaningfully with brands and creators in your niche.
- Share insights and actively participate in creator communities.
- Support others and explore collaboration opportunities to grow your visibility.
Partnership Development
- Follow brands that align with your values and style.
- Regularly engage with their content to stay on their radar.
- Build relationships with brand teams to open doors for potential partnerships.
With an updated portfolio and a strong network, you'll be well-positioned to secure brand collaborations.
Closing Brand Deals
Your portfolio is ready, and now it's time to turn opportunities into successful partnerships. By leveraging your updated portfolio and network, you can take these steps to close deals professionally and effectively.
Setting Rates and Terms
Develop a rate card that reflects key factors like audience size, engagement levels, content type, usage rights, and campaign timelines. This will serve as a starting point for negotiations, while still allowing flexibility for specific partnerships.
| Add-on Service | Typical Rate |
|---|---|
| Call-to-Action | $50 per unit |
| Usage Rights | 30–50% of base rate |
| Raw Footage | 30–50% of base rate |
| Whitelisting | 30% of base rate/month |
| Rush Orders | 25–50% of base rate |
| Organic Content | $100–$250 per video |
Writing Partnership Agreements
A well-written contract is essential. It should include the campaign timeline, deliverables, content guidelines, payment terms, usage rights, and compliance requirements. This document helps set clear expectations and safeguards both you and the brand throughout the collaboration.
Creating Sponsored Posts
When creating sponsored content, it's important to meet brand requirements without compromising your authenticity. Keep these tips in mind:
- Use vertical video for mobile optimization.
- Feature clear and engaging product demonstrations.
- Add subtitles to make content more accessible.
- Include the "Paid Partnership" label to maintain transparency.
Your audience values genuine content, so only work with brands that align with your style and values. Be mindful of platform rules, and consistently update your Creator Portfolio with completed collaborations to attract new opportunities.
These steps will help you move seamlessly from pitching to forming meaningful partnerships, showcasing your professionalism in every collaboration.
Next Steps
It's time to take action: fine-tune your Creator Portfolio and start securing brand deals. Instagram's Creator Portfolio is a powerful tool to showcase your professional presence.
Start by creating a media kit with tools like Canva. Highlight your niche, audience demographics, and engagement metrics. For example, Paulina Perez used a two-page media kit to land her first deal with Skarlett Blue, eventually leading to a $2,000 collaboration with Oral-B.
"I still work with a lot of the companies that first took a chance on me. I just charge them more now because my engagement is higher and my audience has grown." - Paulina Perez
Here’s how to make your Creator Portfolio stand out:
- Update regularly: Keep your metrics and recent collaborations current.
- Track performance: Document engagement rates for sponsored posts to show results.
- Network strategically: Use Instagram's Creator Marketplace to connect with brands.
- Be genuine: Collaborate with brands that match your personal style and values.
"Followers can tell right away when a partnership is out of character for you. So stay true to your style and only partner with brands that really speak to you."
