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In 2025, using trending Instagram sounds can boost your content's visibility by up to 40% and increase engagement by 22%. Instagram now supports sounds across Reels, carousels, and photo posts, making it easier than ever to leverage audio trends. Here's how to find and use them effectively:
- Find Trending Sounds: Use Instagram's Reels Audio Library, follow @creators for weekly updates, and explore TikTok trends for early insights.
- Use Tools: Platforms like UpGrow and Meta's Sound Collection help track viral sounds.
- Analyze Competitors: Check what sounds work for others in your niche.
- Track Performance: Monitor engagement, retention, and reach with Instagram's Professional Dashboard.
Top 10 Trending Instagram Sounds for 2025:
- "Blue" by Billie Eilish – Great for fashion and product reveals.
- "Feeling Good" by Nina Simone – Perfect for luxury and lifestyle content.
- "Something Beautiful" by Lucky Reinhard – Works for tutorials and travel.
- "Expresso" by Sabrina Carpenter – Boosts beauty and fashion posts.
- "A Princess? Shut Up!" – Ideal for transformations and announcements.
- "Running Up That Hill" (Sped Up Remix) – Fitness and motivational content.
- "Golden Hour" by JVKE – Travel and storytelling favorite.
- "Rich Flex" Instrumental – Versatile for transitions and challenges.
- "Ceilings" by Lizzy McAlpine – Self-care and morning routines.
- "Memory Reboot" by Riovaz – Popular for tech and gaming content.
Start with these tips and sounds to make your Instagram content stand out in 2025.
How To Find Trending Sounds on Instagram To EXPLODE Your Reels Views
8 Ways to Find Popular Instagram Sounds
Finding trending audio can make a big difference in your Instagram engagement. Here’s how you can discover the most popular sounds for 2025.
1. Explore Instagram's Reels Audio Library
When creating a post, tap the music icon and head to the 'Trending' section. Look for sounds marked with an upward arrow - these are gaining traction. Focus on tracks with fewer than 10,000 uses to jump on trends early.
2. Keep Up with Instagram’s Official Updates
Visit Instagram's Professional dashboard and follow accounts like @creators and @ReelsTips. These provide weekly updates on trending audio and tips for using them. The "Tips and resources" section in the dashboard is especially useful for curated sound lists [1].
3. Analyze Top-Performing Reels
Scroll through your Reels feed to spot engaging audio. Tap the music note on Reels to check how often a sound has been used and whether it’s gaining popularity [1].
4. Watch TikTok Trends
TikTok often sets the stage for Instagram trends. Check TikTok's Creative Center or search for 'trending sounds' to discover emerging audio [2].
5. Explore Meta's Sound Collection
Meta’s Sound Collection offers a library of copyright-cleared music. This is a safe way to find engaging audio that aligns with your content needs.
6. Try Sound Tracking Tools
Platforms like UpGrow can help you track and predict which sounds are likely to go viral, keeping you ahead of the curve.
7. Observe Competitors
Check out what sounds your competitors are using. Look at their engagement rates and how they incorporate trending audio into their content. This can spark ideas for your own strategy.
8. Follow Niche Creators
Pay attention to creators in your industry. Their sound choices often reflect what resonates with your target audience, giving you insights into what might work for your content.
"Using viral audios is a great way to up your chances of your Reels going viral too, and to boost your views overall." - Emma Smallwood [1]
Now that you know where to find trending sounds, the next step is learning how to use them to drive engagement.
Tips for Using Popular Sounds
Making the most of trending sounds on Instagram takes a thoughtful approach. Here's how to use them to boost engagement while staying true to your brand.
1. Match Sounds to Your Brand
Pick trending sounds that reflect your brand's identity. Think about your brand's tone and who you're speaking to. For instance, a wellness brand might steer clear of loud, party-style tracks and instead opt for soothing audio that fits their message.
2. Nail the Timing
Timing is everything when it comes to sound. With Reels performing best under 7 seconds, sync your visuals to the audio for maximum impact. Start strong in the first two seconds, match transitions to the beat, and end smoothly to avoid awkward cutoffs. Interestingly, 88% of users say sound plays a big role in their experience on the platform [1].
3. Know When to Pass on a Trend
Not every trending sound is worth using. Be picky and avoid:
- Overplayed tracks
- Audio that doesn’t match your brand’s image
- Poor-quality recordings
- Content that could spark controversy
"Audio isn't an afterthought anymore; it's a critical element that drives emotional connections and helps people remember brands." - Captiv8
Armed with these tips, you're ready to explore the top tracks making waves on Instagram in 2025.
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10 Top Instagram Sounds for 2025
Check out these Instagram sounds making waves in early 2025. They’re driving viral content and delivering impressive engagement rates across various niches.
"Blue" by Billie Eilish
This moody track is perfect for fashion transitions and product reveals. It’s been used over 2 million times and boasts an impressive 4.8% average engagement rate on fashion-related content.
"Feeling Good" by Nina Simone
A timeless favorite among luxury brands, this track works beautifully for product showcases, behind-the-scenes clips, and lifestyle-focused Reels.
"Something Beautiful" by Lucky Reinhard
This instrumental track is a go-to for creators, fitting seamlessly into:
- Product demos
- Tutorials
- Travel montages
- Lifestyle transitions
"Expresso" by Sabrina Carpenter
A favorite in the fashion and beauty world, this track has driven 35% higher engagement for brands like Sephora and Zara compared to posts without trending audio.
"A Princess? Shut Up!" (The Princess Diaries)
This viral sound bite is perfect for:
- Surprise reveals
- Transformations
- Brand announcements
- Celebrating achievements
"Running Up That Hill" (Sped Up Remix)
Kate Bush’s classic remix is a hit for motivational videos, fitness progress clips, and challenge content.
"Golden Hour" by JVKE
This dreamy track resonates with travel and lifestyle creators, making it a favorite for storytelling and adventure-themed posts.
"Rich Flex" Instrumental
A versatile beat that works well for:
- Product showcases
- Fashion transitions
- Dance challenges
- Brand collaborations
"Ceilings" by Lizzy McAlpine
This gentle melody is ideal for:
- Morning routines
- Self-care content
- Product reviews
- Lifestyle-focused posts
"Memory Reboot" by Riovaz
Tech creators love this electronic track for:
- Tech reviews
- Digital art features
- Gaming content
- Innovation highlights
These trending sounds are shaping Instagram content this year. Next, let’s dive into how you can track their performance and fine-tune your strategy.
Track Your Sound Performance
Key Metrics to Monitor
Keep an eye on these crucial performance metrics:
- Engagement Rate: Track likes, comments, and shares to see how trending sounds influence interaction.
- Audience Retention: Trending sounds can increase Reel completion rates by 23%.
- Reach and Impressions: Using trending audio can boost Reel visibility by 40%.
Using Instagram's Sound Analytics
Instagram offers built-in tools to help you track and understand sound performance:
- Professional Dashboard: Dive into detailed stats about your Reels' audio performance, such as:
- Play count for Reels featuring specific sounds
- Average watch time for each sound
- Audience demographics engaging with particular tracks
- Sound Usage Insights: Discover how many accounts are using specific sounds and check their average engagement rates. This helps you spot rising trends early.
Refining Your Sound Strategy
Use the data you collect to fine-tune your content strategy:
- Analyze Performance: Review your top-performing Reels weekly. Identify the sounds driving the most engagement. Note that trending sounds often peak within 2–3 weeks, so time your content accordingly.
- Listen to Your Audience: Check comments and messages for feedback on sound choices. Aim for engagement rates of over 4%, completion rates above 75%, and save/share rates of at least 3% and 2%, respectively.
"Regular performance tracking helps creators stay ahead of audio trends. Our data shows that accounts reviewing their sound metrics weekly see 35% higher engagement rates compared to those who don't", says Instagram's Creator Education team.
Conclusion: Growing with Instagram Sounds
Using trending Instagram sounds can play a big role in your content's success in 2025. The platform’s algorithm tends to prioritize posts that feature popular audio, giving you a better chance to increase both visibility and engagement.
Making It Work requires a thoughtful approach. By keeping an eye on Instagram's professional dashboard and sound analytics, you can spot audio trends that match your brand’s style. This data-driven method helps you stay engaging without losing your brand’s unique identity.
Finding the Right Balance is important. While trending sounds can boost visibility by up to 40%, staying true to your brand matters just as much. The most successful creators pick sounds that not only attract attention but also connect with their audience and fit their brand.
Steps for a Forward-Thinking Plan:
- Track key sound metrics and audience retention
- Adopt trends at the right time
- Stay consistent with your brand’s tone and style
- Review how your audience interacts with your content
Growth on Instagram comes from blending popular trends with authentic content. By using Instagram’s tools and basing your decisions on solid data, you can use trending sounds to strengthen your content strategy and build deeper engagement.
It’s not about joining every trend - it’s about being smart with your choices. When used carefully, trending sounds can expand your reach, improve your impact, and create stronger connections with your audience.
FAQs
Want to make your Instagram content stand out? Using trending audio can boost engagement and help your Reels reach more people. Here's how you can find the latest viral sounds in 2025.
How do you find viral audio on Instagram?
The easiest way is through Instagram's professional dashboard. When you're creating a Reel, tap the music icon and select the 'Trending' section to see the top 50 tracks. Look for the upward arrow icon next to a sound - this shows it's gaining popularity.
"Using trending audio in your Instagram Reels can expose your content to a wider audience", says Melissa McDermott, Musician and Social Media Manager [2].
If you have a professional account, you can also find extra insights about trending audio under "Tips and resources" in the Professional Dashboard.
How to find trending audio on Instagram?
There are several ways to spot trending sounds:
From the Reels Feed:
- Scroll through the Explore page.
- Notice sounds that pop up repeatedly in different videos.
- Check how many Reels are using a specific audio track.
Using Instagram's Search Features:
- Search terms like "trending songs" or "trending audio."
- Filter your results by 'Audios' or 'Tags.'
Other tips include:
- Following the official @creators account for updates.
- Checking the Reels Trends section (available for professional accounts).
- Exploring the For You section in Instagram's audio library.
Save any sounds you like - you never know when they'll come in handy. Trends shift quickly, so using different discovery methods will help you stay ahead and create content your audience loves.
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